Livework // Designer, Founder and CEO
Tennyson is designer, founder and CEO of Livework in Brazil. He is also a bestselling author, public speaker, professor and permanent columnist at Core77 where he pens the Design @ Your Service column. He teaches at the Transdisciplinary Design MFA at Parsons - New York. A lover of cognitive sciences, Tennyson is a certified Hypnotherapist by the NGH, the most prestigious clinical hypnosis organization in the world and has an expert level METT micro-expression recognition certification, by the Paul Ekman institute.
Tennyson was responsible for igniting the Design Thinking and Service Design movements in Brazil and plays a leading role on the Service Design community worldwide.
He recently founded Eise - The School For Service Innovation, an unprecedented startup acceleration through Service Design program and since then has been helping startups integrate design into their daily development routines.
João Batista Ferreira
EISE - The School for Service Innovation, Brazil // Head of Institutional Relations, Board Member and Service Thinker
João Batista Ferreira is Head of Institutional Relations, board member and Service Thinker of EISE - The School for Service Innovation, Brazil. He is founder and CEO of J2B Innovation, a consulting firm for business development, innovation culture and branding. He is co-founder and director of communication of RDI - Retail Design Institute, Chapter Brazil. João has a degree in Industrial Engineering from Escola Fluminense de Engenharia in Brazil. He attended courses at the Sorbonne, Paris, in 1968 on Contemporary Social Problems. João was also President of Industria de Refrigeraçao Sao Gonçalo, a manufacturer of commercial furniture, refrigerators and wine cellars with more than 5,000 projects accomplished throughout Brazil, from 1980-1990. João worked for the UN as the General Services Director of the "1992 Global Forum" - United Nations Conference for Environment and Development - UNCED, Rio de Janeiro. He was responsible for the planning, supervision and direction of all services related to customs, accommodation, transportation, food & beverage and security of personnel participating in the conference, which consisted of 2,500 NGOs from 170 countries.