Isabelle Dahlborg Lidström
NINE AB // Creative Director and Managing Partner
Isabelle is the creative director and managing partner at the strategic innovations and design agency NINE AB. She has 20 years of experience in design and has worked in NYC, Copenhagen and Stockholm and with Condé Nast, Brindfors Design, The Brand Union, Kunde Co, Pond and No Picnic. Her deep understanding of the challenges of the design business and industry mixed with her ability to find the most appropriate solution to any given problem has earned her a number of awards: a diamond Pentaward, a Green Good Design silver and “Best in Show” award, a Red Dot Design Award, and an IF award, to name a few.
Isabelle is also a member of the Berghs School of Communication Advisory Board since 2010, and the Design Committee of the Swedish Association of Communication Agencies. She has served on the Spice jury for four years, last year’s Eurobest, Pentawards, Guldägget design jury, and this year’s Pentaward jury.
SNASK // Co-Founder
Fredrik was raised amongst tall, blonde Swedes with three older sisters. Born and abandoned by his biological mother as an infant outside a South Korean police station in 1981, Fredrik found a home in Sweden after living in an orphanage until he was 1.5-years-old. Later in life, in the army, Fredrik learned that he was born with a heart defect—specifically, his heart to be backwards in his chest—that won’t respond to EKGs in the case of an accident. After graduating college in the UK, he started up the internationally renowned design, film and brand agency SNASK in Stockholm together with his friend Magnus Berg. In 2012, they wrote a book called Make Enemies & Gain Fans about creative entrepreneurship that got on Amazon.com’s Top 5 Bestsellers list. They lecture all over the world and their reputation is that they are part designers, part rock stars who are representing a new breed of agencies taking over the world.