Francesca Sarti
Jury Captain
Creative Director at Arabeschi di Latte
Francesca Sarti is an architect with a passion for conviviality. After working in the art world, she founded the food design collective Arabeschi di Latte in 2001. Since college, she has been exploring the food world, its fascination and its power to create situations and relationships, down to its darkest side with the Underkitchen platform. Together with Arabeschi di Latte, she has created many food concepts and pop-up cafés around the world, combining food and design and contributing to shape the actual meaning of this binomial. Besides the activity of food and creative consultancy, Francesca Sarti gives lectures and runs workshop in many universities, recently the Pasta Power workshop at ECAL, in Lausanne.
Marco Velardi
Juror
Editor in Chief at Apartamento magazine
Marco graduated with a BA (Hons) in Business Studies at University of Hertfordshire in 2005 and has been living in Milan since. Over the years he has worked with Zurich based art publisher Nieves Books and freelanced for several magazines such as New York Times T Magazine, AD Germany, 032c. Since October 2008 he is a partner in the Milan based creative agency, SM Associati, for which he covers the role of Creative Director in several projects, including the redesign in 2010 of Casamica, Corriere della Sera's design magazine, or La Cucina Italiana, Italy's most important food magazine, relaunched in 2011. He is currently Editor-in-Chief of Apartamento magazine, a biannual everyday life interiors magazine, and since early 2011 Creative Director of Italian furniture company De Padova.