Food Design

Design at the service of eating, cooking, serving, distributing or experiencing food.


Samples include: edible materials, culinary design, delivery systems or architectures, urban gardening, educational programs, multi-sensory gastronomic experiences, kitchens, food trucks, etc.


Food Design Sample Entry Form

2014 Jury

Marije Vogelzang

Jury Captain
Eating Designer
Designers who work with the subject “food” are often called food designers. According to Marije, food is already perfectly and beautifully designed by nature—she designs from the verb to eat. She is inspired by the origin of food, the preparation, etiquette, history and culture of food. That’s why she doesn’t call herself food designer but would rather title herself as the world’s first eating-designer. Her aim is to look at the content and background of the food. The shape is just a tool to tell the story.

Having graduated from the Design Academy in Eindhoven in 2000, Marije set her mind on creating a new direction in the field of design. After having developed and recently sold two experimental restaurants called ‘PROEF’ in Rotterdam and Amsterdam, she broadened her experiments and developed her vision to design from of the verb of eating.

For 13 years, she has worked on restaurant concepts as well as long-term medical projects for hospitals. Marije initiates workshops to educate and inspire and also does some extensive work for food industries. She designs art installations and has recently curated some very well-perceived exhibitions about eating and design. Her work has been published and acknowledged globally.

Marjan Ippel

Foodtrend Analyst, Food Blogger and Food Columnist; Foodtrendwatcher at Talkin’ Food
Marjan is a foodtrend analyst, food blogger and food columnist for the major food magazines in the Netherlands, such as ELLE Eten. She is a self-publisher of a range of food titles, the most recent being "Foodlingo Bijbel"--a book that explains what's going on in food by describing specific foodie lingo. Marjan will also be self-publishing the first edition of the low-cuisine magazine My Beautiful Mayonnaise together with food blogger Ronald de Nijs and designer Natasha Tastachova.


Valerie Kuster

Food Rhapsody // Creative Producer and Food Concept Creator
Valerie is a Rotterdam based food blogger and producer of fashionable food events on the largest vegetable roofgarden in Europe. Before returning to Rotterdam, she lived in London where she worked as a communication director in the architecture and art industry. She wanted to expand her culinary senses and left London for a food-inspired journey through South America. She used her experiences abroad to start Food Rhapsody, a blog where she presents a fresh perception of our everyday consumption. Ignoring the kitchen rules and traditions, she is inspired by other influences to create a new food palette. Colors, seasons, cultures and a curiosity for unknown ingredients shape a whole new food symphony.


Ronald de Nijs

Zestz // Owner and Editor in Chief
Ronald is owner and editor in chief of Zestz, a Dutch blog where culinary news from home and abroad, food trends and hotspots come together. His blog has been featured in Elle Food and The Telegraph.