Consumer Products

Products designed specifically for personal use for home, work, leisure, sporting, health or hygiene, etc.


Examples include: electronics, accessories, household goods and appliances, tabletop, personal care, etc.


Consumer Products Sample Entry Form

2014 Jury

Johan Liden

Jury Captain
Aruliden // Principal of Industrial Design
Johan Liden is the co-founder of aruliden, a progressive brand strategy and product design agency that bridges the gap between marketing and design through their process of producting. Originally from Sweden, Johan brings his disruptive design aesthetic and hands on approach to start ups and large companies alike. His ability to bring innovation across disciplines and product categories has led him to be recognized within companies such as NIKE, LG, AM Labs and even the Estee Lauder group -where he developed products that have contributed to the company’s overall success. He’s passionate about making things simple.

Brett Tom

Aruliden // Senior Industrial Designer
Brett Tom is a New York City based Industrial Designer with over 12 years of experience working on a diverse range of award winning consumer products. He has led New York design teams at ECCO Design and Smart Design, and also worked in house at LG Electronics where he was able to partner with Seoul based design groups to help define the design direction and strategy for many US focused future technology experiences. In 2013 he joined the ARULIDEN team to more deeply explore the connection between product design, strategy, and brand building. He has also spent time as an associate professor teaching drawing in the Industrial Design program at his alma mater Pratt Institute in Brooklyn, NY. 

Former client work includes, Herman Miller, OXO, Kef Audio, Virgin Brands, LG Electronics, WOVO, and Tefal   

Josh Morenstein

Branch // Co-Founder
Josh is a co-founder of Branch, an industrial design and branding agency in San Francisco. An agency in the traditional sense, Branch offers industrial design and brand consulting services to clients from Fortune 500s to start-ups.

Josh’s work for clients—such as General Electric, Coca Cola, Johnson and Johnson, Prada, Issey Miyake, Swarovski, Samsung, Target and Puma—have established him at the forefront of marrying form with function and brand with product. Josh’s work has been exhibited in museums and competitions including the Cooper-Hewitt National Design Triennial, MOMA and Chicago Art Institute, and has been recognized with over 40 international design awards from organizations such as IDSA, ID Magazine, iF