Southern Tongues were a band I conceptualized from the ground up. The story of the band, themes, song titles, tour schedule, the whole nine. I wanted to create a band that had tension between a man and a woman. This would make for perhaps a more interesting live show that anything. My goal visually was to make the viewer question what they are looking at. This makes the pieces confusing yet interesting which is important when branding a band.2. The Brief: Summarize the problem you set out to solve. What was the context for the project, and what was the challenge posed to you?
Brand a artist.3. The Intent: What point of view did you bring to the project, and were there additional criteria that you added to the brief?
See nutshell4. The Process: Describe the rigor that informed your project. (Research, ethnography, subject matter experts, materials exploration, technology, iteration, testing, etc., as applicable.) What stakeholder interests did you consider? (Audience, business, organization, labor, manufacturing, distribution, etc., as applicable)
See nutshell5. The Value: How does your project earn its keep in the world? What is its value? What is its impact? (Social, educational, economic, paradigm-shifting, sustainable, environmental, cultural, gladdening, etc.)