Interaction, Interiors & Exhibitions
THINK: An Exploration into Making the World Work Better
SYPartners / Mirada / RAANY / George P. Johnson
A cornerstone of IBM’s centennial year celebration, THINK was a multimedia exhibition that brought to life the many ways in which people are making the world work better through innovation. It was free to the public, drawing 25,000+ diverse visitors–from CEOs to school kids–in its month-long run at NYC’s Lincoln Center. THINK consisted of 3 distinct experiences: a real-time data visualization of NYC systems (traffic, solar energy potential, local air quality) being tracked, mapped, analyzed and rendered on a 123-foot digital wall; a 10-minute film played in an immersive media field with 40 digital panels and life-sized interactive modules.