Service, Strategy & Research


Sid Vanchinathan, Hugo Echevarria, Phil Keller, Jan Lienhard, John Badalamenti / Art Center College of Design

“KPCC+ is a systematic, multi-pronged growth strategy intended to increase listenership and
maintain a longterm competitive advantage through five components: 1. Klik- users participate in a realtime conversation with other listeners that share their interests. 2. Voices – captures local stories and opinions and is passed from person to person like chain mail. 3. Nights of the Round Table – curated in-person conversations around local issues hosted by KPCC. 4. Change Agency – opportunities for community service. 5. Conservatory – social incubator / think tank that leverages the affluence and ideas of the listening community for creating positive change.”