Glade® Expressions™ Fragrance Mist

SC Johnson RD&E Team and Smart Design

The new Glade® Expressions™ Fragrance Mist redefines the in-home fragrance experience. With a refillable vase-like, ergonomic holder that is intended to be left out and accessible, people can gently squeeze to expel a fine mist of the Glade® Expressions™ fragrance and enjoy the immediate benefits of refreshed air. To enable the spray to fit any environment, we designed the holder with a removable label leaving just a small swatch of color to identify the fragrance. Finally, the fragrances were designed using popular scents with an unexpected twist.