Writing & Commentary

90 Years of Chinese Communism: A Multimedia Celebration

An Xiao Mina

The essay looks at the media design strategies of the Chinese Communist Party (CCP) when it celebrated its 90th anniversary this past July 2011. Taking the form of a first-person essay illustrated by photos, my article aimed to show a fuller, more complex picture of the contemporary CCP’s efforts to reach its citizens. It aspires to demonstrate that the CCP media strategies used today bear a strong similarity to marketing campaigns in the West.