The objective was to create a visual identity for the Swiss Fine Fragrances and Cosmetics company Valeur Absolue, that would invigorate the Fine Fragrances market.

The challenge was to develop a brand that would enhance and maximise the company’s proposal of making the best of their clients Fine Fragrance brands and re-boosting their values.

We had the idea of creating something that would portray the co-existence of old and new, revealing outstanding beauty. We utilised images related to the cosmetic sector, such as flowers and leaves; and by placing them out of their natural environment into a more unrealistic setting, we were able to accentuate their graphic characteristics.

In order to develop Valeur Absolue’s visual identity, we took into consideration their target clients — Fine Fragrance brands — that wanted to renew or redefine their product portfolios.

We developed a graphic design that reinforces Valeur Absolue’s rejuvenation concept, whilst at the same time creating a unique identity that stands out in the marketplace.