Philips Design, Philips Design Healthcare team and Modo, Inc.
Royal Philips Electronics
For health care equipment, capturing the technical complexity and maintaining simplicity in the design is very important. But this ultrasound system did a good job on the interface experience.
Sparq mobile ultrasound system delivers a new ultrasound experience making scanning and interpreting ultrasound images at the point of care as simple as possible. SPARQ is designed to meet the needs of users with limited experience or training in ultrasound who need basic functionality and ease of operation and is used across a variety of care settings. Its ergonomic design and dynamic user interface enhances efficiency and makes it easy to perform exams. It supports physicians in making immediate clinical decisions, giving more time to focus on the patient. Particularly important in emergency care settings where every time saver counts.2. The Brief: Summarize the problem you set out to solve. What was the context for the project, and what was the challenge posed to you?
The brief was to design a completely new product architecture and user interface experience for a mobile ultrasound system. A first of its kind product category opening a new market for Philips healthcare. The SPARQ product is part of the new ultrasound portfolio based on the Philips healthcare experience identity strategy. The new design identity required a commitment to product innovation and quality from the entire R&D team reaching beyond the standard expectations. The main challenge was to capture the technical complexity of the ultrasound system and to maintain simplicity in the design. Moreover, to deliver a design solution communicating trust, clarity, and confidence in product performance. As well to design a product that is approachable and inviting for users with limited ultrasound training. Another challenge was the management of the design process with teams in Europe and the US. As well assuring high quality results with distributed manufacturing.3. The Intent: What point of view did you bring to the project, and were there additional criteria that you added to the brief?
The main challenge was to capture the technical complexity of the ultrasound system and to maintain simplicity in the design. Moreover, to deliver a design solution communicating trust, clarity, and confidence in product performance. As well to design a product that is approachable and inviting for users with limited ultrasound training. Another challenge was the management of the design process with teams in Europe and the US. As well assuring high quality results with distributed manufacturing.4. The Process: Describe the rigor that informed your project. (Research, ethnography, subject matter experts, materials exploration, technology, iteration, testing, etc., as applicable.) What stakeholder interests did you consider? (Audience, business, organization, labor, manufacturing, distribution, etc., as applicable)
The innovative approach to the user interface design simplifies & streamlines the scanning process. Thereby making traditionally complex procedures accessible for non-trained or infrequent users. It removes the barriers often associated with ultrasound technology and can be compared with the shift from professional (complex) photo camera systems to point and shoot cameras. Easy to use and designed for a single task.5. The Value: How does your project earn its keep in the world? What is its value? What is its impact? (Social, educational, economic, paradigm-shifting, sustainable, environmental, cultural, gladdening, etc.)
Simplifies the clinical workflow by making the device more approachable and easier to use. It provides clinical users with more time to focus on the patient rather than the device. The compact and ergonomically adjustable architecture of the device make it easier to move around and reduce the risk for work related injuries. The overall friendly product appearance (light body color and friendly form language) makes it less intimidating for the patient. Especially important in tight spaces where patients are exposed to clinical equipment.