2011 C77DA

Service Design

Rod Farmer

Co-Founder and Director (Research & Strategy) of Mobile Experience

Rod Farmer is a leading digital product and service designer with 15 years of experience helping large organisations and startups turn great ideas into reality. Blending his background in Engineering, Sociology and Human-Centred Design, Rod is passionate about creating meaningful and socially relevant solutions.

Recognised as one of Australia’s leading experts on mobility, his award-winning solutions over the years have helped industry leaders and institutions such as MIT Media Lab, Yahoo, CSIRO, ANZ, ABC, FoxSports, 3 Mobile, Vodafone, Telstra, and SingTel Optus to realise their next-generation products and services.


Author and speaker, follow him on @rodfarmer