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James Mair worked for some years as an interior architect before becoming increasingly interested in contemporary furniture. This interest led him to set up Viaduct Furniture Ltd in 1985. The original plan was to sell British designers work abroad, but the idea developed and led to the opening of Viaduct’s first showroom in 1989 displaying contemporary furniture from Europe and selling predominantly to architects and designers on projects. The current 300m2 showroom is in London’s Clerkenwell between Covent Garden and the City.